Reduce plastic beverage packaging with a sustainable alternative

Lift Up was designed in partnership with an Austrian beverage manufacturer to replace the plastic film in PET multi-packs with 100% recyclable cardboard-based outer packaging.

The carton top clip is a sustainable alternative that securely encloses the bottle necks without the need for additional plastic. The soft-grip carrier handle makes it easy for consumers to carry, while the bottles remain secure.

  • Eliminates plastic and is curbside recyclable
  • Corrugated handle and paper banderol
  • Accommodate various bottle sizes
  • Secure and stable design holds up to supply chain demands
  • Soft-grip handle for easy carry
  • Excellent product and brand visibility with customizable graphic design
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A Case Study in Collaborative Innovation

The Challenge

Multipacks of water and soft drinks are often bundled in plastic, which makes it convenient for the shopper to take them home. However, this plastic can be difficult for consumers to recycle at home. A sustainable, recyclable solution needed to withstand the weight of the product and the demands of the supply chain.

The Solution

Our European team at DS Smith innovated a sustainable alternative to shrink wrap on PET bottle multipack that really works, both on the high speed packing lines and in retail supply chains.

A corrugated handle, paper banderol and the customer’s mechanisation system allow PET bottles to be bundled without problem plastic.

Let’s Solve Your Packaging Challenges Together

Struggling with packaging inefficiencies or sustainability goals? Our experts are ready to offer a free consultation to explore custom corrugated solutions tailored to your business.