Reduce plastic beverage packaging with a sustainable alternative

Lift Up was designed in partnership with an Austrian beverage manufacturer to replace the plastic film in PET multi-packs with 100% recyclable cardboard-based outer packaging.

The carton top clip is a sustainable alternative that securely encloses the bottle necks without the need for additional plastic. The soft-grip carrier handle makes it easy for consumers to carry, while the bottles remain secure.

As beverage brands face mounting pressure to eliminate plastic packaging, Lift Up delivers a proven alternative that maintains supply chain performance while meeting consumer sustainability expectations. This innovative bottle carrier system, developed by DS Smith (an International Paper company), demonstrates that plastic-free multipacks can achieve the durability and convenience retailers and shoppers demand. Major beverage manufacturers across Europe have successfully transitioned to Lift Up, reducing millions of pounds of plastic waste annually.


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Why Choose Lift Up for Beverage Multipacks


Eliminates plastic and is curbside recyclable: Fully paper-based construction integrates seamlessly into residential recycling programs, helping beverage brands meet plastic reduction commitments and extended producer responsibility (EPR) requirements.

Corrugated handle and paper banderol: Engineered corrugated handle distributes weight evenly across multiple bottles, while the paper banderol wraps around bottle necks to create a secure bundle without adhesives or plastic film.

Accommodate various bottle sizes: Adaptable design works with standard PET bottles from 500ml to 2-liter formats. Can be configured for 4-pack, 6-pack, or 8-pack configurations depending on bottle size and weight.

Secure and stable design holds up to supply chain demands: Withstands palletization, warehousing, distribution, and retail handling without bottle separation or package failure. Tested to meet beverage industry supply chain standards.

Soft-grip handle for easy carry: Ergonomic handle design with comfortable grip reduces hand strain for consumers carrying heavier water and soft drink multipacks from store to vehicle to home.

Excellent product and brand visibility with customizable graphic design: High-quality printing on both handle and banderol creates 360-degree branding opportunities. Clear product visibility maintains the shelf appeal of plastic-wrapped multipacks while communicating sustainability benefits.

A Case Study in Collaborative Innovation

Beverage Categories Using Lift Up

This plastic-free bundling solution serves multiple beverage segments:


Bottled Water: Multipacks of spring water, purified water, and flavored water where consumers are particularly conscious of plastic packaging impact.


Soft Drinks: Carbonated beverages including cola, lemon-lime, and fruit-flavored sodas in PET bottles requiring secure bundling for retail sale.


Sports & Energy Drinks: Higher-value beverage products where premium packaging presentation and sustainability messaging support brand positioning.


Iced Tea & Coffee: Ready-to-drink tea and coffee beverages in PET bottles marketed to environmentally conscious consumers.


Juice & Juice Drinks: Fruit juice and juice blend products where natural ingredients align with sustainable packaging expectations.


Functional Beverages: Enhanced water, vitamin drinks, and wellness beverages where plastic-free packaging reinforces health and environmental benefits.

High-Speed Packaging Line Compatibility

Lift Up integrates efficiently into existing beverage production operations:

Our engineering team works directly with beverage manufacturers to optimize Lift Up application for your specific bottling line configuration. The system is designed for automated application at speeds typical of modern beverage packaging lines, minimizing capital investment in new equipment.

The corrugated handle and paper banderol components ship flat, reducing storage space requirements compared to pre-formed plastic shrink wrap. Mechanization systems apply components to bottles with precision timing and placement, ensuring consistent package quality at production speeds.

We provide comprehensive support including line trials, operator training, and ongoing technical assistance to ensure smooth implementation. Most beverage manufacturers achieve full production speeds within the first few weeks of implementation.

Environmental Benefits of Plastic-Free Beverage Bundling

Lift Up delivers measurable sustainability improvements:


Plastic Elimination: Completely removes plastic shrink wrap from beverage multipacks, addressing one of the most visible sources of plastic waste in the beverage industry.


Curbside Recyclability:Paper-based construction allows consumers to recycle packaging through standard residential programs, dramatically improving end-of-life recovery compared to plastic film that often ends up in landfills.


Renewable Materials Made from renewable wood fiber rather than petroleum-based plastics, reducing fossil fuel consumption and carbon footprint.


Consumer Preference: Research shows growing consumer preference for plastic-free packaging, particularly in the beverage category where sustainability concerns are high.


Retailer Requirements: Helps beverage brands meet increasingly stringent retailer sustainability scorecards and packaging reduction mandates from major grocery chains.


Regulatory Compliance: Positions brands ahead of emerging single-use plastic regulations and extended producer responsibility requirements in multiple markets.

Custom Branding for Maximum Shelf Impact

Lift Up transforms functional packaging into brand-building assets:

High-quality flexographic printing on both the corrugated handle and paper banderol creates multiple branding surfaces visible to shoppers. Unlike clear plastic shrink wrap that only allows labeling on bottles, Lift Up provides substantial graphic real estate for promotional messaging, product information, and sustainability claims.

Design options include full-color graphics, bold brand logos, promotional callouts, and environmental messaging that resonates with conscious consumers. The paper substrate accepts ink exceptionally well, delivering rich colors and crisp text that enhance shelf presence.

Seasonal promotions, limited editions, and regional variations can be easily accommodated through design changes without requiring different bottle labels. This flexibility enables more dynamic retail marketing while maintaining consistent bottle inventory.

Lift Up Beverage Carrier FAQs

  • How does Lift Up compare to plastic shrink wrap in terms of package strength?

    Lift Up delivers comparable strength to plastic shrink wrap when properly engineered for your bottle configuration and weight. The corrugated handle distributes load across multiple bottles while the paper banderol secures bottle necks to prevent separation. Extensive supply chain testing validates performance through warehousing, distribution, and retail handling.

  • What bottle sizes and pack configurations work with Lift Up?

    Lift Up accommodates standard PET bottles from 500ml to 2-liter sizes in 4-pack, 6-pack, or 8-pack configurations. Custom engineering can adapt the system to specific bottle shapes, neck finishes, and weight requirements. Our design team works with you to optimize the solution for your product specifications.

  • How fast can beverage lines run with Lift Up compared to shrink wrap?

    Properly configured Lift Up application systems achieve production speeds comparable to shrink wrap lines. While initial setup may require speed optimization, most beverage manufacturers reach full production rates within weeks of implementation. Our technical team supports line integration to minimize production impact.

  • Is Lift Up cost-competitive with plastic shrink wrap?

    While material costs may be slightly higher than plastic film, the total cost of ownership often favors Lift Up when considering sustainability benefits, consumer preference, regulatory compliance, and elimination of shrink wrap equipment energy costs. Many brands view the incremental cost as a worthwhile investment in sustainability leadership.

  • Can consumers easily separate bottles from Lift Up packaging?

    Yes, the design allows consumers to easily remove individual bottles as needed while the remaining bottles stay securely bundled. The paper banderol tears easily when intentional force is applied but maintains integrity during normal handling and transport.

  • What markets currently use Lift Up packaging?

    Lift Up was developed in Europe and has been adopted by major beverage manufacturers across European markets. International Paper is expanding availability to North American beverage brands as demand for plastic-free packaging solutions grows in these markets.

Let’s Solve Your Packaging Challenges Together

Struggling with packaging inefficiencies or sustainability goals? Our experts are ready to offer a free consultation to explore custom corrugated solutions tailored to your business.