International Paper Russia announces relaunch of HP office papers line: innovation and technology for your ideas
Moscow – June 21, 2018 – International Paper Russia announces relaunch of HP office papers line and introduces an updated line of the products: HP Home&Office, HP Office and HP Premium in new modern packaging design that reflects the brand’s premium positioning and helps consumers to make their choice within the product line.
Since brand appearance in the market in 1996, the full assortment of HP papers has been produced and sold by International Paper under Hewlett-Packard Company's license. HP product line upgrade is taking place on a global level, which highlights the international brand heritage. Since July, the line of newly designed HP office papers will be available in Russia and CIS countries.