Packaging in the cosmetics segment needs to stand out on the shelf and catch the consumer's attention at point of sale. Cosmetics packaging is also an integral part of the total brand image. The key characteristics of packaging are:

• Creative design and shape to catch attention
• Visual appeal with brilliant whites, deep blacks, excellent contrasts and bright colors
• Creative finishing details
• High quality consistency from one folding box to the next

Dynamic Market

Promotional products as well as frequent product entries place additional challenges on the supply chain in the cosmetics packaging segment. Lead times are getting shorter and production runs smaller.

International Paper’s Arktika® boards meet the different needs of the cosmetics segment:

• Great printability with strong colors and contrasts
• Smooth surface for demanding finishing techniques
• High versatility supports demanding designs and shapes
• Industry-leading quality consistency for reliability
• Strong fade resistance
• Kwidzyn X-Press Service for small and quick orders

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