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Moscow, Russia, 05 February 2007 - In January 2007, International Paper launched a new advertising campaign "Think in colours!" across Europe and Russia re-confirming the company's commitment to its tinted papers offering. The campaign was kicked off during Paperworld in Frankfurt, Germany, with a special customer event.
To complement its current white papers offering, well-known Svetocopy� and Ballet�, International Paper will launch Adagio� in the next couple of months in Russia. With colours ranging from the palest of pales to the brightest fluorescents, Adagio� offers a truly comprehensive range of shades. All shades are available in a variety of sizes and finishes. The range is manufactured at the company's Inverurie mill in Scotland, which has a long history of tinted papers production.
"The feedback we received from customers so far has been very positive," said Torsten Lohmar, director for sales and marketing, Russia & Nordics, at International Paper. "Tinted papers are a fast growing market segment in Russia and the CIS, and we are excited about a colourful future with our business partners."
Headquartered in the United States, International Paper has been a leader in the forest products industry for more than 100 years. The company is currently transforming its operations to focus on its global uncoated papers and packaging businesses, which operate and serve customers in the U.S., Europe, South America and Asia. These businesses are complemented by an extensive North American merchant distribution system. International Paper is committed to environmental, economic and social sustainability, and has a long-standing policy of using no wood from endangered forests. To learn more, visit www.internationalpaper.com/europe. |
