Direct Mail

HP Pink Ream is a popular choice for consumers – and here’s why…

27th September 2018

Statistics show that when consumers are choosing between two similar products, 70% will choose a product associated with a cause that they can relate to and have had a personal experience with. Breast cancer remains the most common cancer in women across Europe, with over 500,000 breast cancer diagnoses annually, making HP Pink Ream a highly relatable and popular choice for end-users.

It has also been reported that 76% of consumers feel positive about brands that are supporting good causes and making money at the same time, so if you’ve previously missed out on promoting the HP Pink Ream, now is the perfect time to get involved and boost your sales while supporting a worthy cause. (Source: Echo Global CSR Study)

International Paper contributes on your behalf

Originally launched in Europe in 2017, the HP Pink Ream has grown in popularity, with International Paper donating £0.10 per ream to programmes focusing on saving lives from breast cancer.

For 2018, we’ve partnered with Think Pink Europe, which unites over a dozen national breast cancer organisations, with the list still growing. Across Europe, local breast cancer organisations, hospitals, support groups and government organisations are aiming for the same objective: funding research and raising awareness to tackle breast cancer.

As an organisation we have committed to a minimum contribution of €100,000 and of the total amount raised 80% will be donated to local associations, with 20% being invested in programmes through Think Pink Europe.

Take advantage of helpful tools to drive sales

We know that having the time to actively market a product can be challenging, and for that reason we have developed a suite of materials to help you. You can easily access these online and download exactly what you need to run a very successful promotion.

Tools include:

  • High and low res packshots for your marketing materials and email campaigns
  • Digital pop-up and leaderboard adverts for online advertising
  • Web banners to update your website
  • Full and half page adverts

Download tools here

An award-winning product

Not only is the HP Pink Ream a worthwhile product to add to your portfolio, but it’s also an award winner! In March this year the campaign was selected as ‘Initiative of the Year’ in the 17th European Office Products Awards (EOPA) competition, adding further prestige to the product.

How to get involved…

The HP Pink ream is an extremely popular product and early ordering is of course advisable. We do however appreciate that October is now upon us, and if you haven’t had a chance to order prior to this promotional month, then the following distributors will be stocking the HP Pink Ream:

  • Office Depot
  • Staples Direct
  • Exertis
  • Antalis

If you need any further help or have any questions in relation to this campaign, please contact your Account Manager.

A BIG thank you!

We’d like to take the opportunity to thank our customers that have taken part in the promotion and for the positive feedback that we have received. For those participating this month, we hope you benefit from additional orders – and profit!

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