Supporting the fight against breast cancer – Pink Ream campaign wins prestigious award
20th March 2018
We were delighted when International Paper’s HP Office Pink Ream campaign was selected as “Initiative of the Year” in the 17th European Office Products Awards (EOPA).
The HP Office Pink Ream campaign ran from May through December 2017. During this period, International Paper set aside €0.10 from each specially-packaged HP Office Pink Ream sold to support an important cause.
The money raised was given to Komen Europe Network, part of the world’s largest breast cancer organisation. The organisation’s mission is to work collaboratively to reduce mortality from breast cancer and support women facing the disease. The Network focuses on breast health awareness and targeted education, projects that identify and reduce barriers to care and services, and mission programmes supporting women with breast cancer.
1,98M pink reams were sold, meaning that the total amount International Paper was able to donate to the charity ended up nearly doubling the minimum amount pledged. The entire sum will stay in the region, supporting European programmes focused on breast cancer research, awareness and prevention.
Gerald Demets, Sales & Marketing Director for International Paper’s European Papers business, accepted the award on behalf of International Paper, saying:
“The HP Office Pink Ream campaign is consistent with our mission of improving not only our company’s performance, but people’s lives as well. By supporting the Komen Europe Network, we are extremely proud to be part of an effort that will positively affect the health of people around the globe.”