The genius in paper
International Paper is collaborating with the Komen European Network (partner of Susan G Komen organisation), to launch a specially created HP Office Pink Ream in support of programmes to help save lives from breast cancer in Europe.
The HP Office Pink Ream product will be available across Europe through Office Depot from June, and through all other distribution channels from mid-September and October, as October is the international month of breast cancer awareness.
A contribution of €0.10 from the sale of each HP Office Pink Ream in Europe will be made to the Komen European Network during 2017, with a minimum guarantee of €100,000 being donated to the charity.
Susan G Komen is the world’s largest breast cancer organization and its European Network was founded by European non-profit groups who collaborate with the group to arrange The Race for the Cure® events in Europe.
The Race for the Cure® is the largest event worldwide in the fight against breast cancer, where participants either run 5km or walk 3km.
International Paper US donates 50.000$ annually to the breast cancer research and awareness through Susan G Komen organization.
The program exists in the United States since 2007 and over 700.000$ has been donated since then.
This is the first year we launch the initiative in Europe.
No more risk of losing your temper or damaging your nails trying to open a ream of paper. Our solution allows to open the ream with just two fingers, with no unintended tearing of the packaging.