ISSUE: IS IT WORTH PRINTING?
take action: make it worth printing
what can you do to keep paper and print a vital part of the communications mix that pays off? How can you help to ensure that print pays back to the environment? Take action by understanding how print gets the best return on investment and by practicing good environmental stewardship. Use these recommended steps as a guideline to keep it worth printing well into the future.
Make Print Pay Off.
know the market: Know which markets respond to which print media. Use print wisely and make it count.
mix it up: Know what mix of media gets the best response and help customers evaluate and measure returns in order to use the right mix for their target audience and message. Let print support other media.
keep it clean: Keep mailing lists current, purged of duplicates or disinterested parties, and accurately targeted.
use technology: Use the right printing method for the right job, including digital, variable data printing for personalization and print-on-demand. Targeting a smaller, more specific audience gives increased personalization (and ROI) options.
add services: Be more than an order taker. Be a consultant and offer a range of services that ensure a customer gets the maximum ROI in the most responsible manner.
say it snappy: Help customers present their targeted messages in the best possible way. Take printing to the next level with techniques such as embossing and special varnishes that make the printed piece pop, and keep it memorable for readers.
Make Print Pay Back.
have a policy: Develop a policy for measuring, monitoring and communicating your environmental impact and ensure that all employees know, understand, support and adhere to this policy. Share your sustainability philosophy, goals and endeavors with customers and vendors.
walk the talk: Seek certification with one or more of the third-party organizations to ensure that you’re tracking and monitoring your paper sources. Communicate your certification status to everyone and encourage customers to use certification labels and logos when they are appropriate.
pass it forward: Know and share all the latest statistics and factual environmental evidence with every employee, customer and supplier.
be a leader: Encourage all of your suppliers to become more sustainable and choose to do business with those who are making an effort to meet and exceed the latest industry standards.
recycle: Implement a robust recycling program within your company and support programs in your community.
NEXT Print Pays Back
