DOWN TO EARTH SOURCES
Note: All statistics cited in Down to Earth were accurate at the date of publication and may be subject to change.
How do you fit in the recyclability equation?
American Forest & Paper Association (AF&PA)
afandpa.org
International Organization for Standardization (ISO)
iso.org
Lyra Research Inc., The Hard Copy Supplies Journal, November 2009, Volume 15, Number 11.
lyra.com
Environmental Defense Fund (EDF) Tips for selecting, buying and reducing paper. Paper Task Force report, Chapter 3, Buying and Recycling Recycled Paper
edf.org
Waste Age: The State of the Recovered Paper Market, May 2010.
wasteage.com
Paper Online: The Paper Recycling Process
paperonline.org
U.S. Environmental Protection Agency (EPA): Paper Recycling Facts and Figures
epa.gov
Resource Information System’s Inc. (RISI): Outlook for Global Recovered Paper Markets, 5th-edition, 2010
risiinfo.com
Recycled Content and Virgin Fiber: Environmental, Economic and Technical Considerations for Magazine Publishers: Prepared for Magazine Publishers of America (MPA) By Metafore, Inc. June 2009
twosides.info
Is it worth printing?
American Forest & Paper Association (AF&PA)
afandpa.org
Direct Marketing Association (DMA)
U.S. Ad Expenditure History and Forecast
the-dma.org
ExactTarget, 2009 Channel Preference Study
Graphic Design USA, 45th Annual Print Design Survey
Marketing Charts, Marketers and SMBs Disconnect over Online TacticsPrint in the Mix, Rochester Institute of Technology (RIT)
“Why Print” and Cepifine,
A Comparison of the Effectiveness of Marketing Communication Channels
blog.exacttarget.com
How does using paper lead to more trees?
Trees are the answer.
greenspirit.com/trees_answer.cfm
What’s your e-iq?
abundantforests.org/renewablehome.html
International Paper “Life of the Forest”
iplifeoftheforest.com
American Forest & Paper Association (AF&PA)
afandpa.org
Food and Agricultural Organization of the United Nations
fao.org/forestry
USDA Forest Service
fs.fed.us
How do certification labels and logos benefit you?
Artemis Strategy Group
artemisgroup.net/
Forest Stewardship Council (FSC)
fsc.org/
Programme for the Endorsement of Forest Certifiation (PEFC)
pefc.org/
Sustainable Forestry Initiative (SFI)
sfiprogram.org/
“The Seven Sins of Greenwashing: Environmental Claims in Consumer Markets.” Aprill 2009, TerraChoice
sinsofgreenwashing.org/findings/greenwashing-report-2009/
Are pixels greener than paper?
Alliance to Save Energy, PC Energy Report 2009
1e.com/energycampaign/index.aspx
Swedish Royal Institute for Technology; Paper & the Environment, ATS Consulting, August 2007
kth.se/?l=en_UK
Institute for Supply Management (ISM, formerly NAPM)
ism.ws/
American Forest and Paper Association (AF&PA)
afandpa.org/
U.S. Environmental Protection Agency (EPA)
epa.gov/
International Energy Agency (IEA)
iea.org/
How big is your carbon footprint?
MetaFore
metafore.org
The National Council for Air and Stream Improvement (NCASI)
ncasi.org
U.S. Environmental Protection Agency (EPA)
Climate Change – Greenhouse Gas Emissions
epa.gov/climatechange/emissions
Is recycled paper the best you can do?
Metafore,“The Paper Fiber Life Cycle”
metafore.org/index.php?p=Metafore_Paper_Fiber_Life_Cycle&s=570
Where does your paper come from?
The Abundant Forests Alliance
abundaforests.org
Society of American Foresters, “The State of America’s Forests”
safnet.org/index.cfm

