ABOUT DOWN TO EARTH
Environmental issues in the paper and printing industries are very complex, easily misunderstood and, consequently, often misrepresented. Many myths and misconceptions have altered some public perceptions and led to campaigns for a paperless society. In response to these perceptions, and in an effort to present a more balanced and fact-driven picture of our industry, International Paper launched a series of educational brochures on environmental topics called Down to Earth™ that has received outstanding response.
Down to Earth covers topical issues in a thought-provoking manner that helps to dispel some of these myths and misconceptions. By educating those inside our industries, we can help customers and end users better understand these complex environmental issues and the steps that the forest products and printing industries are taking to become more sustainable and make positive contributions to our world.
This website was created to make it easier to share this valuable information, giving you the facts to support when and why it’s worth printing.
If you prefer, you may download the "Down to Earth" issues as PDF files, viewable with Adobe Acrobat Reader:
How Do You Fit In The Recyclability Equation? (PDF 1.2MB)
Is It Worth Printing? (PDF 1.5MB)
How Does Using Paper Lead To More Trees? (PDF 3.3MB)
Are Pixels Greener Than Paper? (PDF 476kb)
How Big Is Your Carbon Footprint? (PDF 320kb)
Is Recycled Paper The Best You Can Do? (PDF 1.7MB)
Where Does Your Paper Come From? (PDF 756kb)
Where Is All The E-Waste Going? (PDF 532kb)