The IP Way

Down to Earth Series

International Paper launched an environmental series in 2008 called Down to Earth™ that has received outstanding responses.  With Down to Earth, we hope to clear up some of the myths and misconceptions about our industry and dispel these myths with thought provoking educational pieces that help our collective customers and others better understand complex environmental topics.



Visit the Down2EarthOnline site




Series 1:  Where does your paper come from?

There is much confusion and misinformation surrounding sustainability and paper's role in ensuring a sustainable future.  To help printers, end-users and our merchants, we have created the "Down To Earth" educational series.  A 3 piece series which provides a practical look at environmental issues and trends.

The first installment:  "Where does your paper come from"? encourages the reader to question the source of the fiber used in their paper.  It stresses the importance of effective forest management and explains what certification is and how multiple certifications lead to improved availability and cost control.

Series 2:  Is recycled paper the best you can do?
This second installment in the "Down To Earth" educational series focuses on the topic of recycled vs. virgin fiber and poses the question -- is recycled paper the best you can do?
Advocates finding a balance as it relates to virgin and recycled content. Noting that more recycled content isn’t always best.  Highlighting these 2 types of fiber are complementary and that various factors should be considered:

  • Costs
  • Downcycling vs. upcycling
  • Global considerations

Series 3:  How big is your carbon footprint?
This piece explores the earth’s carbon cycle and offers printers, end users, and merchants a better understanding of their own impact on the planet.  This, the third piece in our Down To Earth series has 3 main sections:

  • Reduce Emission
  • Sequestor More Carbon
  • Avoid Emissions Altogether

With this piece, we learn more about "carbon footprints" and what we can do to reduce our own impact through the purchase of products that are manufactured through the use of carbon-neutral fuels, recycling, and energy conservation. 

Series 4: A Practical Look At Environmental - Pixels vs. Paper
Issues and Trends,carefully examining the larger picture and that both pixels and paper have a place in the future.  By linking the paper with the efficiency of electronics, we can streamline our communications and help maintain the best environmental balance possible.

More and more people are communicating with electronic media but, are electronic devices the most effective environmental choice for getting information?  Get the facts before you decide.

Series 5: The Benefit of Certification Labels and Logos
Consumers are concerned about the environment.  More and more, consumers are sourcing products that protect wildlife, plants, soil, water and ultimately, people.  Certification means you are not just buying paper, you are fulfilling a promise today and for generations to come.  Learn more about the different forest certifications and what they can do for you and your business.

Series 6: How Does Using Paper Lead to More Trees?
If America's private landowners can't make money as tree farmers, many will turn to other income sources for the land.  The U.S. could lose 44 million acres of forest to development in the next 30 years.

Series 7: Is It Worth Printing?

  • Print pays off:  According to the latest research on advertising, printing communications are making a significant contribution to the economy and have a positive impact on business.  U.S. advertisers see a whopping 13 to 1 return on their investment with direct mail.
  • Take action:  Make it worth printing:Provides tips on what printers can do to keep paper and print a vital part of the communications mix and ensure that print pays back to the environment.
  • Print pays back:  Print not only pays off—it pays back to the environment. Using paper helps give landowners an incentive for growing and responsibly managing forests.

Series 8:  How Do You Fit in the Recyclability Equation?
The fact that most paper can be 100% recyclable is one of the benefits that makes print on paper sustainable.  Recyclability is one of paper's credentials as a renewable resource that can begin and end its life in a responsible manner.  You have a key role in the life cycle of paper.  Do you have all the recycling facts?