What's New at Shorewood Packaging?

Shorewood Launches New Campaign for Home Entertainment Business

New York, NY - July 27, 2005 - Shorewood Packaging is Launching a Marketing Communication campaign designed to reinforce Shorewood's leadership in the Home Entertainment packaging industry.  Our message, anchored by the OVATION theme shown above and featured prominently in our materials, is: Five Decades of Home Entertainment Packaging by Shorewood have drawn applause and international acclaim for creative, innovation, services and excellence. We deliver the Total package. Our first ad - earmarked for the offices of key decision makers at the music labels, film studios, and game companies - is featured in the July 30th issue of Billboard magazine (inside back cover) and the July 31st issue of Home Media Retailing magazine (page 7).  It will also appear in the August issue of Medialine magazine to be distributed at the EMX show. The spotlight will be on the core Shorewood strengths valued most by our Home Entertainment customers: award-winning creative package design innovative new product development excellent service manufacturing power and flexibility to meet peak season needs multiple facilities on 3 continents The campaign includes a series of trade ads, a strong public relations program, a special OVATION page on the Shorewood web site, and participation at the August 30-31 EMX Show (Entertainment Media Expo).

Shorewood Packaging (http://www.shorewoodpackaging.com) is a leading value-added provider of high quality printing, packaging and retail display products.  Shorewood serves a diverse range of consumer products markets through multiple manufacturing facilities in North America, Europe and Asia.  Shorewood Packaging is a business of International Paper

Headquartered in the United States, International Paper (http://www.internationalpaper.com) is the world's largest paper and forest products company.  Businesses include paper, packaging and forest products.  As one of the largest private forest landowners in the world, the company manages its forests under the principles of the Sustainable Forestry Initiative® (SFI) program, a system that ensures the continual planting, growing and harvesting of trees while protecting wildlife, plants, soil, air and water quality.

Media Contact: Linda Lombri, 212-508-5662