Press Release

Shorewood Display Takes Home Gold and Silver Awards at In-Store Marketing's Design of the Times Competition

New York, NY - October 17, 2006 - Shorewood Packaging's P-O-P Display group received three gold awards and one silver award from the Design of the Times retail display competition.  This award program, presented by P-O-P Times, recognizes the in-store marketing industry's best displays and retail promotions.  The winners were recently announced at the In-Store Marketing Expo in Chicago. Gold awards went to Shorewood Display's AXE Unlimited 4 oz. Body Spray PDQ display for Unilever, Dove Hair Styling aids power wing display for Unilever, and Antonio Banderas' spirit Cologne countertop display for Puig NA.  Shorewood's countertop display for Star Opal Nail Glaze by Sally Hansen for Del Labs received a silver awards. The award winners were selected by a panel of more than 100 leading marketing and retailing experts.  Entries were evaluated on creativity in design and engineering, the innovative use of materials, the compatibility of the display to its retail channel, its ability to enhance the brand's image, and the realization of sales and marketing objectives. With award winning design capabilities and expertise, Shorewood Display creates and delivers innovative retail merchandising solutions for its clients.  At state-of-the-art design and manufacturing complexes in Thorofare, NJ, Chicago, IL, and Los Angeles, CA, Shorewood Display uses the latest technology available in creative services with excellent manufacturing and account management - which translates into leading edge design, lower cost of ownership and speed-to-market for clients.

Shorewood Packaging (http://www.shorewoodpackaging.com) is a leading value-added provider of high quality printing, packaging and retail display products.  Shorewood serves a diverse range of consumer products markets through multiple manufacturing facilities in North America, Europe and Asia.  Shorewood Packaging is a business of International Paper

Headquartered in the United States, International Paper (http://www.internationalpaper.com) is the world's largest paper and forest products company.  Businesses include paper, packaging and forest products.  As one of the largest private forest landowners in the world, the company manages its forests under the principles of the Sustainable Forestry Initiative® (SFI) program, a system that ensures the continual planting, growing and harvesting of trees while protecting wildlife, plants, soil, air and water quality.

Media Contact: Linda Lombri, 212-508-5662; Renee Shaw, 901-419-7156