The Little Green Book
Beyond Reasonable Doubt: Our Contribution to Environmental Sustainability in the Paper and Paper-Based Packaging Industry
MYTH No.1
Myth 1

MYTH No.1

Buying paper and paper packaging destroys forests

MYTH No.2
Myth 2

MYTH No.2

Old trees are the best carbon sinks

MYTH No.3
Myth 3

MYTH No.3

Making paper and paper packaging requires too much energy

MYTH No.4
Myth 4

MYTH No.4

Paper and paper packaging has a high carbon footprint

MYTH No.5
Myth 5

MYTH No.5

Paper-based packaging is an unnecessary waste!

MYTH No.6
Myth 6

MYTH No.6

Reuse is better than recycling

MYTH No.7
Myth 7

MYTH No.7

The industry is doing nothing about illegal logging!

The Treeble Effect Video

The Treeble Effect

For every tree that is logged in managed forests, three to four trees are replanted. And as young trees grow, they absorb CO2 from the atmosphere.

Common sense might tell you that the bigger and older the tree, the more carbon it absorbs. But you’d be largely wrong. In fact, young forests are much more efficient at absorbing carbon than old forests.

Watch Video