The Little Book Of Commonsense
Paper - The Real Sustainable Choice

New Thinking Flows Faster on Paper

In life, success relies on different people with different styles working together to achieve a common goal - whether you’re working on a structured project or thinking freely about how to create growth or solve a particular challenge.

Have you ever noticed the variation in the way people interact and think in team sessions? Our thinking styles really are as diverse as our fingerprints.

Some people are logical and literal and rational. Other people are creative and appear to conjure-up inspired thoughts as if from nowhere. The thing we all have in common is that our brains aren’t wired like computers; we don’t do our best work when confronted with lists and vast quantities of data. We do our best work when we allow our brains to work naturally and intuitively, picking out patterns from data, using our experience to leapfrog to answers not immediately evident, finding creative solutions in the smallest detail.

And what’s the best way to get so many different brains working together and achieving real synergy? Give everyone a piece of paper and a pencil.

Whether it’s a blank sheet or a print of some frameworks and ideas to get you started, paper allows your brain to work in the way that works best for you - and it then allows you to contribute and compare with your colleagues.

Don’t be hemmed in; expand your horizons and your thinking with paper. New thinking really does flow faster. But haven’t we always known this?

The Joy of Doodling

Incredible scientific advances like the answers to life started as a doodle in a margin. One of the greatest doodlers ever was Francis Crick. In 1953, Crick and his friend James Watson published their answer to one of the most fundamental questions of biology: how do living things reproduce themselves? In their article for the journal Nature, Watson and Crick described the structure of a chemical called deoxyribonucleic acid, or DNA.

Crick was a scientific genius and a prodigious doodler. He regularly used pen and paper for his early sketches and attributes the A-ha! discovery moment of the double helix to paper-based doodling. Many of his drawings can now be seen at the ‘Wellcome Library’ in London, showing the evolution of his thinking from rough concepts through to ideas. His doodling would win him the Nobel Prize for Medicine.