A Matter Of Credentials
The International Paper EMEA Sustainability Story

Designing Sustainability Into Product Development & Marketing

When it comes to product development and marketing, we work to five eco-design rules:

1 Improve the sustainability of material. Can we substitute a less sustainable material with a more sustainable one?
2 Decrease material use. Can we design with less basis weight? Can we design with less surface area?
3 Improve the sustainability of secondary material. Can we make more use of sustainable inks, glues or additives? Can we reduce the need for secondary materials?
4 Improve the sustainability of fibre sourcing. We always use fibre from sustainably managed forests.
5 Decrease logistics impact. Can we design to improve truckload? Can we design with greater protection and avoid damage throughout the full supply chain?