The Little Green Kit
Designing Sustainability Into Product Development & Marketing
When it comes to product development and marketing, we work to five eco-design rules:
| 1 | Improve the sustainability of material. Can we substitute a less sustainable material with a more sustainable one? |
| 2 | Decrease material use. Can we design with less basis weight? Can we design with less surface area? |
| 3 | Improve the sustainability of secondary material. Can we make more use of sustainable inks, glues or additives? Can we reduce the need for secondary materials? |
| 4 | Improve the sustainability of fibre sourcing. We always use fibre from sustainably managed forests. |
| 5 | Decrease logistics impact. Can we design to improve truckload? Can we design with greater protection and avoid damage throughout the full supply chain? |