Design Process

We have a full-time team of strong structural and graphic designers that work with you throughout the design process:
Initial design concepts generally begin with sketches and culminate in tight, three-dimensional renderings illustrating the proposed design with products and graphics.

Display structure is developed using sophisticated CAD systems, then fabricated and assembled for full load and transport testing.  Graphics are developed by internal design staff or by our clients’ agencies to our die-line and print specifications.  When needed, full color mock-ups are printed and assembled for retailer approval as well as for use in focus groups and in-store testing.

Our team tailors each design to hold an optimal mix of products in a visually compelling, easily accessible manner, while ensuring the product will be protected in transit and on the retail floor.  Our designers tailor their work to the specified retailer’s unique merchandising guidelines.

In the store, our displays gain attention by successfully incorporating messaging space and utilizing all surfaces to communicate the product’s brand image. Artwork is developed to optimize the selected flexographic, lithographic or digital printing method that gets strong consumer response.