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Printer's Playbook

Follow industry leader and retired International Paper Graphic Arts & Printing Scientist Jim Kohler as he provides a game plan for success. Printer's Playbook™ is a series of short videos and tips to help a printer be more successful.

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Ink Jet Web Printing Expanding Print
While ink jet technology has been around for many years, its impact has been minimal in the market. This segment will focus onthe four major ink jet presses hitting the print market.
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    Heading: Process Effciency from Designer to PrePress to Press
    Copy Text: Here are ten short tips that will help you efficiently send your files to the printer and through their system with speed and success. These tips are compatible with both Mac's and PC's
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    Heading: Taking Advantage of each Printing Technology
    Copy Text: There has been a lot of confusion in the last few years regarding when to use digital and when to use traditional printing methods, such as Lithography. To help answer that question, we will take a look at the advantages of each printing technology.
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    Heading: Targeting success with Variable Data Printing - VDP
    Copy Text: It has been estimated that 61% of respondents preferred direct marketing as the preferred method of communication by customers (info Trends). Use these tips and your technology to track marketing Returns on Investment (ROI) while reaching customers and potential customers on a more personal level.
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    Heading: QR Codes and Microsoft Tags
    Copy Text: Printers can now provide advertising solutions that give customers the emotional connection of print and the swiftness of technology simultaneously by adding a code to the printed piece that re-directs the reader to interactive media. QR Codes, Microsoft Tags and other information generating codes provide consumers with instant access to additional information about the product or service.
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    Heading: QR and Code Technology
    Copy Text: QR code and other code technologies offer printers a way now to expand print. While print does a fantastic job of communicating about a product, item, etc., it does have a limit in todays fast moving technology. By adding QR Codes to printed pieces the advertiser or printers client can now add value for their customer.
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